"The quality of our lives can't be separated from the quality of our food."
– Laura Freeman, founder

Quality is at the heart of everything we do. In a world which has seen the emergence of highly processed foods, “factory farms” and junk food, we live and work guided by an alternate set of principles:

• All natural - We believe that it is best to raise cattle in the way that nature intended.
• No antibiotics - It's not part of nature's plan to use antibiotics to speed growth and counter overcrowded feedlot conditions.
• No added growth hormones - We don't believe in using hormones to speed the growth of our cattle. 
• Leaner is healthier - We raise leaner breeds of cattle like Limousin and Charolais that produce beef naturally lower in fat.
• Vegetarian fed - Cattle live in pastures and graze on natural grasses and grains. 
• Sustainable agriculture  - We believe in the responsible stewardship of land and animals.
• Humane treatment - All our farmers sign on to strict standards for the raising and treatment of cattle.