Laura’s Lean Beef proudly sponsored the Twin Cities Marathon, which took place in Minneapolis MN on October 4-6. The marathon is one of the largest in the U.S. Laura’s team was among 40,000 participants running the marathon, and greeting participants at the 27th mile.
“Workout Plans,” a popular Pinterest Board that features Laura's Lean Beef products and recipes, was selected in Women's Health Magazine's "9 Pinterest Boards All Fit Women Should Follow." The "Workout Plans" Pinterest board has over 3.6 million followers.
To help families who may not have time to prepare nutritious meals from scratch, Laura’s Lean Beef is introducing Laura’s Lean, a new line of natural deli meats, and Laura’s Kitchen, a new line of lean soups and precooked entrees. Each Laura’s Lean and Laura’s Kitchen product is made with wholesome ingredients and is produced without the use of antibiotics or hormones.
Laura’s Lean Beef partnered with ibotta, a free mobile app, for a 5-week promotion, which provided a new way to earn money back from in-store purchases. Shoppers earned up to $1.00 back on Laura’s 92% Lean Ground Beef just by learning a fun fact, reading a recipe, and sharing a link on Facebook.
Laura’s Lean Beef is sponsoring the Susan G. Komen Race for the Cure® in Denver on Sunday, Sept. 29, 2013. Laura’s Lean Beef is participating in the event to support those in the community affected by breast cancer and assist in research efforts to find a cure.
"I recently started using Laura’s Lean Beef and have really enjoyed cooking with it! I love the flavor of the beef but how lean the meat is. Sometimes I feel like when the fat is removed from meat the meat will be dry, but this beef does not dry out as you cook it which is great."
The brand’s new headquarters is located at 1792 Alysheba Way. The space includes more than 7,400 square feet and contains a state-of-the-art kitchen which is utilized for product development, sampling and recipe development.
Laura’s Lean Beef unveiled a NEW AD in the July and August issues of Good Housekeeping Magazine. Also, buses painted the town with new king-size ads across NYC, Chicago and LA!
Laura’s flank, strip and sirloin steaks were featured in the July issue of Family Circle Magazine. Laura's was discussed as a lighter pick for summer cookouts that still satisfy. Laura's steaks are hormone and antibiotic-free and have only 5 grams of fat or less per serving. We're on page 141!