Category Archives: Laura’s New Look

You’ve already seen it on our website and Facebook, but very soon you’ll see it in your local grocery stores! Laura’s new look will begin its roll out on packaging and in-store signage around the beginning of September. By the end of the year, the update will be complete, and we are beyond excited! So, just for fun, we thought we’d show you a before and after. Check it out. What do you think?   Check it out on Facebook for a larger … continued…

Have you seen our new ad? It’s in the July edition of Good Housekeeping. Check it out on newsstands today!  

Updating our brand’s look is one of the most exciting projects we’ve worked on in a while.It’s also one of the most important, and we want to make sure we get it right. So, we decided a focus group was in order. And, wow, it was totally worthwhile! We met with two groups of Laura’s Lean Beef’s loyal consumers, as well as conducted an online focus group.Here are a few of the images we showed them:         … continued…

Over the last couple of months we’ve been working with a design team to create a new look for Laura’s Lean Beef. We’ve finally gotten to a place where we feel really good about our options. So, we thought it was time to get another group of “pros” to take a look. They gave us some great advice. The most important thing we took away was this: we need to make our new look our own. Of course, we know … continued…

Based on the look and feel we’ve put together, here are a few logo options to go with the different designs.  

We’ve narrowed it down from over 30 design options to 3. Next step: What would a logo look like?