Category Archives: Laura’s New Look

You’ve already seen it on our website and Facebook, but very soon you’ll see it in your local grocery stores! Laura’s new look will begin its roll out on packaging and in-store signage around the beginning of September. By the end of the year, the update will be complete, and we are beyond excited! So, just for fun, we thought we’d show you a before and after. Check it out. What do you think?   Check it out on Facebook for a larger … continued…

Laura's New Look

Have you seen our new ad? It’s in the July edition of Good Housekeeping. Check it out on newsstands today!  

Laura's New Look

Here it is! Our new ad featuring Laura’s new logo.                Check it out in the May issue of Family Circle today!                

Behind the Scenes at LLB Laura's New Look

Updating our brand’s look is one of the most exciting projects we’ve worked on in a while.It’s also one of the most important, and we want to make sure we get it right. So, we decided a focus group was in order. And, wow, it was totally worthwhile! We met with two groups of Laura’s Lean Beef’s loyal consumers, as well as conducted an online focus group.Here are a few of the images we showed them:         … continued…

Laura's New Look

Over the last couple of months we’ve been working with a design team to create a new look for Laura’s Lean Beef. We’ve finally gotten to a place where we feel really good about our options. So, we thought it was time to get another group of “pros” to take a look. They gave us some great advice. The most important thing we took away was this: we need to make our new look our own. Of course, we know … continued…

Laura's New Look

Based on the look and feel we’ve put together, here are a few logo options to go with the different designs.  

Laura's New Look

We’ve narrowed it down from over 30 design options to 3. Next step: What would a logo look like?

Laura's New Look

We can’t decide if we like the white on the top …         … or the green on top.  

Behind the Scenes at LLB Laura's New Look
Laura's New Look

Here’s a few more packaging concepts we’ve come up with:  

Behind the Scenes at LLB Laura's New Look