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Monthly Archives: March 2011
Updating our brand’s look is one of the most exciting projects we’ve worked on in a while.It’s also one of the most important, and we want to make sure we get it right. So, we decided a focus group was in order. And, wow, it was totally worthwhile! We met with two groups of Laura’s Lean Beef’s loyal consumers, as well as conducted an online focus group.Here are a few of the images we showed them: … continued…
A few weeks ago I gave you a summary of the new dietary guidelines, but now I want to break these down into more detail and heIlp you apply them to your life. The first guideline I want to tackle is sodium, because almost all Americans are consuming too much of it. It’s also an area of my life where I’m trying to be really careful currently. Since I’m pregnant, my fingers and ankles tend to swell, but I have … continued…
It’s official, our 6 week Resolve to Stick With It challenge has ended, but every day we still face the challenge of living a healthy lifestyle. If you are familiar with Laura’s Lean Beef then you may already be a little bit ahead of that dilemma, but the good news is that there are actually scientifically based guidelines that tell Americans how we should eat. These are called the Dietary Guidelines for Americans, and they are reviewed every 5 years, … continued…
